This course is for a small, select group of individuals who understand the benefits that media coverage can offer.
It's for you if you are tired of seeing your competitors get interviews on local television, in magazines and on podcasts and you want to learn how to contact media in efficient and effective ways that has them turning to you as the go-to expert.
Media Mastery Solutions is a simple-to-follow process that shows you how to successfully reach out to media and gain free exposure for your business.
What makes this course different?
>> Spaces are limited. Each participant will be interviewed to see if this is the right course for them.
>> It's taught by an expert with more than 20 years’ experience as an editor, producer and online publisher who has been THE decision-maker when it comes to selecting who gets media coverage. You won't find another course taught by someone with this kind of behind-the-scenes knowledge.
By the end of this one-day intensive, you will:
- Have a full understanding of the 8 criteria that make for an attractive story for media.
- Identify which media outlets will be your best options to cover your business and get in front of your target audience.
- Complete your first pitch and have it ready to send out to your target media outlets.
Who this program not for?
It's not for you if you have all the leads you can handle or if you are looking to spend $5,000/mo. to have a PR agency work on your media campaign.
Location: YWCA Hornby St., Vancouver
Sunday, October 29, 9am-4:30pm
Capacity: Limit of 12 participants
Cost is $997 CAD per person
As there are only 12 spots, participants must apply for this workshop. Not everyone will be accepted.
About the Instructor
Baila Lazarus is an award-winning writer, editor and a media adviser. Since 2013, she has been an instructor at Small Business BC. Prior to that, she was the news features editor at Business in Vancouver newspaper for five years, managing editor of BIV Magazines and a business commentator on Global Morning News. Her 20+ years of journalism include print, radio, television and online production. She has been featured as a speaker for the BC Communications Forum, the GetSetGo! Summit, Vancouver Island Tourism and Internet Masterminds, among others. She lives in Vancouver and provides workshops, webinars and personal training sessions on media strategies to entrepreneurs, small businesses, non-profits and marketing companies. Baila obtained a post-graduate degree in journalism from Concordia University in Montreal.
What Baila's clients are saying
I have attended a couple of Baila's webinars, as well as seen her speak at the GetSetGo! Summit, and I can tell you that Baila knows her stuff. After using just a few of her techniques I have been very successful at pitching to the media including acceptance into Business in Vancouver's "Ask the Experts" section. I have since signed up for her full workshop and can't wait to see the results I will gain from taking my media pitches to a whole new level.
I attended via webinar Baila's course Getting Your Business in the Media through Small Business BC. I was looking for some practical tactics, and Baila's course delivered. She offers pragmatic advice based on firsthand experience and provided advice specific to the various attendees.
I attended one of Baila's sessions on capturing the attention of the media for your business. Baila is incredibly knowledgeable about how the media works and what captures their attention. Her years of experience were obvious from the great tips and tricks she shared with us and the stories of how to and how not to go about targeting media outlets. I learned more from her in 45 minutes than I have amassed in 20-plus years as an executive in front of the media and the author of two books on business. Thank you, Baila!