So you want to get coverage for your company or client in a business publication? There are some easy steps to follow to get you there. First, here are the top 5 reasons why business publications are read: 1. To keep informed with news in their industry or issues in the economy that may impact […]
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One of the fastest growing new media is undoubtedly podcasting. In the U.S. alone, it’s estimated that 57 million people listen to podcasts on a regular basis. Approximately 20% of Americans over 11 have listened to a podcast in the last month. (That’s the same number that use Twitter!) Depending on what source you believe, […]
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Many people sit down to write an email to an editor or producer without taking the time to properly prepare. Here are some questions to ask yourself. Depending on how you answer, you may be led down a different course of action than you were originally planning. What do you intend to get out of […]
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