Three Key Elements of a Good Press Release

Press releases can take many forms, so there is no “one” template that will suit everyone. However, key elements can be included that make the information easier to read and will increase your chance of getting a response. 1. First and foremost, avoid paragraphs where possible. If information can be broken down into point form, […]

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How to Soft Pitch to the Media

If you’ve been to networking events, chances are you’d have come across the 60-second pitch. Also referred to as an elevator pitch, this is the opportunity to convey something of importance to you that you would like the listener to take away, and you have 60 seconds in which to do it. It occurred to […]

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The Pyramid Principle for Press Releases

An editor, an online publisher and a TV producer walk into a bar . . . . No, that’s not right. An editor, an online publisher and a TV producer are flying in a helicopter over the  Great Pyramids of Giza. As it happens, it’s a rather unusually foggy day so only the tips of […]

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Biggest Mistakes Pitching to Media

One of the biggest mistake a business owner can make when trying to gain the attention of an editor, producer or publisher is to “push” the business story. You are passionate about what you do and how you can help people, so it sounds good to start off with that, offering a description of their […]

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Overcoming Overwhelm

Challenge: The 21st century brings with it a new level in the state of “overwhelm.” Every day we fit in errands to cover basic necessities, social time with friends and family, daily emails, phone calls and texts, caring for children, maintaining good health, etc.If you’re a business owner, you can now add to that already extensive […]

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Following Up on a Pitch

One of the most common questions I get asked is, “Can I call an editor to follow up a press release?” The short answer is “Yes.”  I always emphasize that a follow-up call should be made just to let the person at the other end know that you sent an email. Don’t regurgitate your entire […]

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We are not ignoring your emails

Many people complain to me that it looks like we’re ignoring their emails because they don’t hear back, so here’s a quick look behind the process. Let’s assume the content is clearly appropriate (not an announcement about a new art exhibit sent to a business publication) for the publication, TV show, e-zine or other medium. […]

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Differentiate Yourself

Differentiate through email: it’s not about what you do; it’s about how you can help The big buzzword today in business is “differentiate.” How do you separate yourself from your competition? And if you’re trying to get the attention of an editor or producer, how do you get noticed? You’re not only trying to stand […]

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