Quick! Jump Up and Down and Wave Your Arms!

Is that something you have as part of your marketing plan? Most companies may as well be jumping up and down and waving arms to get attention considering all the good their actual marketing communications does. Is your product a must-have? Great! Is your service stellar? Fabulous! Now how do you get the word out? Are you […]

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‘You’re fired!’

I never thought I’d be using Donald Trump as a means to promote traditional media marketing, but there’s an important message here. Every time I see The Donald, I think about those two little words: You’re fired! “You’re fired” separates legitimate journalism and legitimate reporters from those with the attitude of “I’m-on-the-street-and-I’ve-got-a-cell-phone-so-I’m-a-reporter-now.” So, what am […]

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The Pitch – Make It Good!

“Believe it or not, your company and product, by themselves, are not an interesting topic.” That’s a quote from a great article I just came across about 8 tips on pitching to media by Snapp Conner PR owner Cheryl Conner in Forbes Magazine. Her article, “How To Pitch To The Press: The 8 No-Fail Strategies” caught […]

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How to Get Coverage in a Business Publication

So you want to get coverage for your company or client in a business publication? There are some easy steps to follow to get you there. First, here are the top 5 reasons why business publications are read: To keep informed with news in their industry or issues in the economy that may impact them. […]

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Success Comes Easily

Take a look at the testimonials in this website and you’ll see a marketing consultant who’s going to be in Business in Vancouver newspaper. He came to a couple of workshops and learned enough to create his own story pitch for the media. Here’s how he did it. At the heart of his email, he […]

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68,000 Unread Emails

A recent comment by Liem Vu on Global Television last week reminded me that it might be time to review the extraordinary importance of email subject lines. The comment came on The Morning Show as they were talking about email etiquette. In discussing how inundated media are with emails, Vu, a Toronto-based journalist, almost casually […]

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10 Tips for a Successful Media Page

A media page is a welcome mat where people can access important information about you in one place. It doesn’t have to be anything fancy – it can be one static page that is only updated if you have new information about yourself. Here are some key elements for a successful page: 1. Your contact […]

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